A identity renewal for a finnish fashion agency.
Urban Trade is a Finland-based fashion agency and distribution company which offers a wide range of top brands for the top retailers in their segment. From specialized high-end fashion boutiques, sneaker stores, outdoor, denim, sports, department and chain stores to skateboarding and other specialized retailers. Urban Trade Finland stocks such classic street brands as Stussy, 47, Kangol, Alpha industries and Obey. The theme of the crown was inspired by early graffiti culture where respected and experienced painters of the community signed their tags with a crown.